The amount spent on holiday decorations by casinos varies widely. In major gambling hubs like Las Vegas. Spending can reach millions of dollars. For instance, the Bellagio’s Christmas display alone. With its thousands of lights, ornaments, and a large Christmas tree. It can cost upwards of $250,000. In contrast, smaller casinos might spend a more modest amount. Ranging from $50,000 to $100,000, still ensuring their spaces radiate holiday cheer. And with cheer comes hope. With hope comes willingness to spend. And that is what casino owners want.
Comparing Paris and Berlin, the approach and spending on casino holiday decorations differ significantly. Parisian casinos often opt for a classic, elegant theme. Think sparkling chandeliers decked with holly, tasteful wreaths, and an abundance of white lights. On average, a mid-to-large size casino in Paris might spend approximately €100,000 on holiday decorations.
Berlin, known for its edgier and more contemporary vibe, takes a different route. Casinos here often incorporate modern art installations, dynamic light shows, and unconventional Christmas trees into their holiday décor. Some go for a BelLabel Sports Markets theme. The average spending here can be slightly higher, around €120,000, partly due to the cost of tech-centric decorations.
These holiday transformations are more than just eye candy; they’re strategic business moves. Casinos measure the success of their holiday decorations in two primary ways: increased foot traffic and higher revenues. In both cases, they increase the money flow. So, where would one go? Paris or Berlin? The truthful answer is, it depends on your taste!
The festive season undoubtedly draws more visitors. Casinos become destinations in their own right, attracting both gamblers and non-gamblers. Families and tourists flock to see the elaborate decorations, often staying to dine, play, or shop. This influx of visitors is especially notable in tourist-centric cities like Las Vegas, where holiday displays become a part of the city’s broader festive attraction.
More foot traffic generally translates to higher revenues. People drawn in by the holiday ambiance are likely to spend more time and money in the casino. Whether it’s at slot machines, card tables, restaurants, or retail outlets, every aspect of the casino benefits from the increased patronage.
Data supports this. So does BetLabel. Casinos report a noticeable uptick in revenues during the holiday season. In some cases, revenues can spike by as much as 10-15% compared to non-holiday months. This surge is not solely attributed to decorations, as holidays naturally bring more visitors, but the festive environment undoubtedly plays a role in encouraging longer stays and higher spending.
The ROI (Return on Investment) on holiday decorations is thus quite favorable. While the initial outlay can be substantial, the indirect earnings through increased patronage and spending often justify the expense. This ROI is higher in cities with a strong tourist presence, where holiday decorations can become a significant draw in themselves. People will eventually do what they want. And the free time does. Even some families bond over these casino games.